Goal:
To create an ad for an item of your choice, with a requirement of three call-outs, a paragraph, a heading and a subhead.
Approach:
I chose Pentel's twist erase pencil, which features a sleek, professional design that looked specialized for those who want a serious mechanical pencil. Relying on this, I relied on a clean aesthetic and chose a font that echoes the one on the twist erase pencil itself. The first poster is the final one while the second one is the secondary back-up.
Next: Illustrative PENTEL Ad
