Goal:
Using the same item or selecting a different one, create an ad that showcase the item's capability without using captions or the item itself.The item should be placed in a lower corner as a send-off.
Approach:
Using the same item and changing the focus instead to a professional, creative energy and the pencil's role in the process of refining and sharpening ideas that every creative goes through. I connected that process to the iconic presence of King Kong, which stands in as both the idea as well as an example of how far a big idea can go.
Next: Panini Pamphlet
