Goal:
To further refine the existing Lewis Latimer video made for an exhibit and create an Instagram post for his birthday
Approach:
With the basics of the branding choices in place before my involvement, two of my big goals was to improve the video through editing and including more illustrations throughout the piece, and to have those additions blend seamlessly to the established brand. Since Lewis Latimer was well known for his drafting skills, I decided to include a handwritten effect in a few prominent places (his name in the beginning and for the quote, the title for his poem) and included some additional textures and lightbulb illustrations. I carried this theming onto the Instagram post, and illustrated Lewi's portrait in pencil to further highlight his draftsmanship skills
Since the pop-up exhibition where this video was featured translations in Spanish and Chinese, I translated the video into Vietnamese as well.
Next: Sheep Pasture Wayfinding Brandbook
