Sheep Pasture Wayfinding Brandbook

Roles: Graphic Designer, Copywriter, Brand and Wayfinding Designer
Goal:
To design a wayfinding solution for the local Sheep Pasture trails and update their branding. Design solution must also include treatment to an assigned educational section the trail offers.
Approach:
I leaned on the natural, rustic feel of the Sheep Pasture as well as the child-oriented nature of the education material to introduce a bright, natural, and eye catching color palette combined with the Navigo font to ease in navigation of the trails and the pasture place. I also incorporated a natural darker wood and organic shapes into the wayfinding of the space so the material feels incorporated in the space.
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