Goal:
To design a word in a way that visualizes it's meaning.
Approach:
The word I chose is unite, which means to bring together for a specific purpose. Relying on the font's italicized letter form and varying weight, I nestled the curves of each letter into each other and merge their form. As they all have very distinct positive and negative relationship, the resulting form are all connected to each other, forming a space in the middle for the i in unite to sit in.
Next: Traditional PENTEL Ad